In order to help understand the computer-assisted marketplace from NRE's perspective, we offer a few definitions or guidelines that you may or may not have given much thought to previously. These concepts are central to the understanding and successful utilization of the NRE Internet Marketing System.

#1: Every transaction is an exchange. Not necessarily in the sense of a Section 1031 tax-deferred exchange under the Internal Revenue Code, but rather in the sense that every successful transaction is based upon all parties in the transaction being able to exchange what they have for what they want.

#2: There are four types of principals out there in the real world marketplace.

1. Buyers who wish to purchase
2. Owners who wish to sell
3. Owners who wish to exchange
4. Owners who are willing to sell OR exchange

#3: Each of these four types of principals has one thing and wants something else.

#4: There has to be one central location into which information on what each principal has and what each principal wants for the system to work effectively.

#5: The system has to be administered by people, software, and computers that all know what they are doing. At NRE that's not a problem. Years of experience, mature software running on state-of-the-art computers, high-speed connections to and from the Internet, all combine to add up to a powerful resource.

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