Copyright 2023
NREsystems
Who is NRE?
The initials NRE are
an acronym for the National Real Estate Exchange, a corporation
founded in 1974 to provide dial-up computer capabilities into a central
mainframe datacenter to a network of commercial and investment brokers
which numbered over 400 offices in 45 states and Canada during the
middle and late 1970's. It was the predecessor to NREsystems.
Then what
happened?
In 1981, IBM introduced the PC and the computer revolution
lunged forward full-steam. Everyone wanted their own computer even
though there was hardly any software available in the early days.
Remember 'VisiCalc' or 'Lotus 1-2-3'? Initial emphasis
was on software to serve a single user on a single
computer.
But then came
networking...and the Internet!
And the race was on!
Microsoft, Intel, Netscape and AOL, then Google, Bing, Yahoo, Facebook,
Twitter became household buzz words. ISP's, 56K dial-up, then DSL and
Cable connections, scanners, huge hard drives, SSD's, WiFi, lightning-fast
multi-core CPU's and a website on every corner, so to speak, brought a
change much akin to the industrial revolution...but on even a larger
scale!
What is NRE's
Internet Marketing System?
Well before the advent of
the PC, NRE had developed the concept of, and software for,
identifying potential multi-party transactions based upon pertinent
information contained in a centralized data base. The Internet
now provides the vehicle by which participants can take advantage of
NRE's computer resources in real time, and at virtually no
incremental cost.
So IMS is an
acronym for Internet Marketing System?
That's exactly right.
MLS's (Multiple Listing Systems) have been around for a long
time, but now there's another player on the block - NRE/IMS. The
times, they be a changin'!
What's the
difference between NRE's IMS and an MLS?
NRE's IMS is an
active marketing system. An MLS is more of a
passive listing system. NRE's IMS data banks
contain information which enables the computer to structure complete
transactions dynamically, and immediately determine if they are
economically feasible. MLS data banks contain information which
enables the computer to give back information on individual listings to
users in response to their inquiries. Some MLS's have 'advanced' to the extent
of even emailing prospective buyers to advertise potential properties that
may be of interest to them.
What makes
NRE's IMS so powerful?
Back in school you might remember having been
exposed to permutations and combinations. Well, quite simply and as an
example, with 500 listings in the NRE Internet Marketing System,
there are over six trillion, that's SIX TRILLION possible ways to
put them together in 2-way, 3-way, 4-way, and 5-way transactions! Think
of it as a gigantic marketing session where every possible combination
is examined in the blink of a virtual eye to see if it will
work.
How many
potential transactions in my own office?
See how many potential
transactions there are in your own office, or group of offices right now
if you'd like by clicking compute potential
transactions.
Who can
participate?
Participation in NRE's Internet Marketing System
(IMS) is available to licensed real estate brokerage offices and
their agents who subscribe to a code of ethics designed to insure the
highest standards of professionalism and integrity.
What computing
equipment do I need?
You probably have everything you need right now -
a PC or laptop with internet access. That's it!
What is the
cost?
As we get this started, fees for charter subscribers
will be very friendly - a one-time installation
and setup fee, then a small monthly fee for each participating office.
No listing submittal or technical support (via email or text) fees are
contemplated, nor are any commissions on closed transaction.
NRE/IMS for its hands-on assistance as a 'transaction broker' if
requested, may earn a mutually-agreed-upon fee. To view proposed charges
click here.
How do I get started?
If you qualify, you can sign up to participate right here
online. Your office needs to be signed up first, and then its agents
can sign up. You can do both online by clicking registration.
Why do you
need such detailed information?
NRE acts as the
'control tower,' so to speak, when complex transactions need someone to
coordinate a lot of activity by a number of people. The NRE
computers, when transactions are structured, generate specific
instructions for 'Agent-A' to expect a call from 'Agent-B' and to send
information on 'Property-1' to 'Agent-C.' The 'greeting' field, for
example, is used so that the computers can address correspondence to
'Mr. Jones' or 'Ms. Smith' and refer to 'his client' or 'her
prospective buyer' or 'their office phone number,' etc.
All of the information asked for is used only in the
administration of the NRE/IMS system, and is not made available
to anyone outside the system.
What if I'm
a property owner and my property is NOT listed with a broker, and I want
it marketed in the NRE/IMS system?
The NRE Internet
Marketing System is available only through participating licensed
real estate brokers and their agents. Please contact
NRE for the names and addresses of participating brokers in your area.
OK, what if my
property IS listed with a broker, and I want it marketed in the NRE/IMS
system?
If your broker is already signed up as a participating
broker in the NRE Internet Marketing System, it is a simple
process for that office to submit information on your property and get
the initial marketing results instantly. If your broker is not signed
up as a participating NRE/IMS broker, they probably ought to
be!
What if I'm a
prospective buyer and want access to properties in the NRE/IMS
system?
Same rules apply. Access to the NRE Internet Marketing
System is available only through participating licensed real estate
brokers and their agents. Please contact NRE
for the names and addresses of participating brokers in your
area.